Night has fled, but the day hasn't arrived. It's that time of morning between waking and dreaming. There's something out there in the early dawn. Something powerful. Something determined. Something a little scary.

This is The Monster's time. The monster that lives in your Nike Air Zoom Strong 2's. It has your back when you think you can't finish that mile, lift that weight, reach the top of that hill. So strap it on. This is your monster.

​I was inspired by Jaws to tell the story through changes in the environment and only show glimpses of the monster, building tension as the story progressed.