Gabrielle Paciorek // Cinematographer
Aflack_Hat.jpg

Aflac: Feather

A Vodka So Pure and Tasty, You Could Drink it Solo. No Garnishes. No Ice. No Mixers. That was the idea behind this Gvori spot. We wanted to deconstruct a cocktail before the viewers’ eyes, leaving the best part: the vodka. We knew we wanted a clean sparkly look from the beginning, but we needed to find the best techniques to realize our deconstructed cocktail concept. After planning with storyboards, animatics, and test shoots, we decided the best course was to shoot the lime and ice practically, while adding the liquid in post. We constructed a small motion control rig to lift the lime and ice cubes into the air while filming, giving us the speed and rotation we were looking for on set. All the liquid in this piece was then digitally rendered and composited into the footage.

AFLAC: GRAMMYS FEATHER

This online campaign for Aflac centered around the Aflac Duck being a Production Assistant at The GRAMMY Awards show. Four videos were posted to social media before and during the show, two publicly, and two in targeted online advertising. All videos featured shooting with multiple live ducks on set..